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Corporations are discovering that an educated work force is a priority in today’s cutthroat business environment. They also recognize the need to capitalize on e-learning to maximize the knowledge without loosing valuable time. Corporate universities might be their answer.
Corporate universities
Corporate universities are a formal unit associated with an organization, whose job is to provide workers with the skills they need to help the organization. Corporate universities were first shaped in the late 1980s. They were used as an enrichment tool for traditional training departments. These universities are intended to ally with the strategic initiatives of the corporation while employing technology to support and reinforce learning
Basically corporate universities are dedicated training centers of a business. According to the needs training can vary from department training to companies that offer degree programs. An important aspect of corporate universities is the active involvement of senior management in the learning process and their support in accepting learning as a tool for competitive advantage.
E-learning in corporate universities
For the success of a corporate university, it must be adept at using the electronic system of learning. In short corporate universities are dependent on technology to deliver their training to various departments globally.
Curriculum is designed and presented through various methods like satellite communication, web based methods, virtual reality and virtual campuses.
Reasons for Corporate universities
The reasons for incorporating a university in the company are
Practical business learning- Most of the higher education programs are out of touch with practical businesses practices. Companies want training programs that closely depict t real business concerns and not just book learning offered by traditional universities.
Providing on-site education-Workers of all levels are constantly up-grading their knowledge, they are learning throughout their careers. For this they join classes outside, wasting precious company time.
Rapid changes in global markets-Workers need to be trained in the constantly changing global business market, trends and ways. They need to develop practices that can respond quickly to rapidly changing demands.
Communicating and organizing- There is constant need for enhanced communication in the virtual world, and for more effective ways to organize work and improve productivity.
Advantages of Corporate universities
Corporate universities Offer advantages by offering
Exclusive branding opportunity- This is the most powerful advantage that Corporate Universities offer. They provide an opportunity to build a brand image through the name, logo, print publications, Web sites, degree or certification programs, faculty and guest faculties of the university.
Connects senior executives to the process of learning-As mentioned before, the active involvement of senior management in the learning process is absolutely crucial. They must identify the company’s primary needs and decide what skills and knowledge are needed to create competitive advantages. This facilitates interaction and cooperation between the management and workers.
Provide workers with Opportunity to advance-This method offers workers valuable training and education and also helps organizations retain and promote key employees.
Provide anywhere and everywhere learning opportunity- This gives the workers the chance to learn at their own pace and at their convenience.
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